Heterogeneity in action: the role of passive personalization in comparative effectiveness research.


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Basu A, Jena AB, Goldman DP, Philipson TJ, Dubois R. Heterogeneity in action: the role of passive personalization in comparative effectiveness research. Health Econ. 2014 Mar;23(3):359-73. doi: 10.1002/hec.2996. Epub 2013 Oct 9.

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